Best known for his work with Factory Records and the Hacienda Saville’s timeless works have been referred to for generations and will continue to be used as examples of great work.
The bright colours used within the Hacienda come straight from Saville’s mind as he was trying to create a room which connected to the music which was originally played there whilst trying to keep a connection to the brand he had created for the record company and it works well at doing both of these. Unfortunately I am too young to have visited this iconic club and am envious of those who had, the photo’s which can be seen of the interior do not do justice to the designs that are plastered, painted and hanging within.
He uses many different techniques when creating his work, using cut and stick techniques to draft artwork, however he does enjoy having contributing designers work with him to give him fresh views on where a piece can go.
His work for Joy Division has probably given him more limelight than any others with the iconic design now being used on everything from T-shirts to skateboards. It was also a good representation of how digital techniques could be used to recreate one image in various forms.
More recently Saville has completed a design for the new England Football shirt which although I can see his angle I feel that it is not well completed and doesn’t really connected with the target audience with the small multicoloured crosses appearing too ‘girly’ for the fan base of the countries team.
However his design for the Substance cover using Wim Crouwel’s New Alphabet set in bright green on a black background also stands out of one of his most prolific designs yet.
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